Client Overview
UrgentDent, established in 2016, operates premier dental clinics in Munster and Merrillville, Indiana. With a commitment to top-tier dental care, UrgentDent sought to enhance brand awareness, generate more leads, and increase clinic footfall.
Our comprehensive digital marketing strategy played a pivotal role in achieving these goals through SEO, website optimisation, content marketing, performance campaigns and local search optimisation.
Key Objectives
- Increase brand awareness and online visibility.
- Generate more qualified leads for dental services.
- Improve search engine rankings for dental-related keywords.
- Improve website engagement and conversion opportunities.
- Strengthen local search visibility and increase clinic footfall.
Services Provided
Improving search visibility for dental and emergency care searches
- Optimised more than 200 keywords related to dental services and emergency dental care.
- Implemented on-page and off-page SEO strategies to improve search engine rankings.
- Improved website structure, meta descriptions and content relevancy to support organic visibility.
Google search ranking highlights:
- 120+ keywords ranked in the top 10 positions.
- 45 keywords ranked in positions 1–3.
- 55 keywords ranked in positions 4–7.
- 20 keywords ranked in positions 8–10.
Improving the website experience and conversion journey
- Revamped the website to improve user experience and mobile responsiveness.
- Integrated an appointment booking system to simplify scheduling.
- Optimised website speed and technical SEO to support a better user experience and reduce bounce rates.
Key website improvements:
- 60% increase in session duration.
- 40% reduction in bounce rate.
- Improved content quality and website speed.
- Better user engagement across the website.
- Improved appointment booking experience.
Creating relevant content and improving campaign performance
- Developed informative blog content targeting dental care queries.
- Created engaging social media content to increase brand interaction.
- Launched Google Search Ads targeting high-intent dental keywords.
- Optimised campaign performance to improve return on ad spend.
Organic traffic performance:
- Organic traffic increased by 85% over six months.
- Traffic grew consistently month-over-month.
- Starting from a baseline index of 100 in Month 1, organic traffic reached an index of 185 by Month 6.
Google Ads performance:
- Campaign optimisation helped improve performance from breaking even to achieving 3.5X ROAS.
- Campaigns focused on high-intent dental service keywords.
- Performance improvements supported more efficient advertising investment.
Improving local visibility and appointment opportunities
- Optimised Google Business Profiles for both clinic locations.
- Encouraged customer reviews to improve credibility and local search visibility.
- Implemented local SEO tactics to drive more relevant local traffic.
- Improved the online booking journey to support appointment conversions.
Local optimisation and booking improvements:
- 75% growth in online appointment bookings.
- Optimised the booking process to reduce form abandonment.
- Added strategic call-to-action placements.
- Improved the mobile booking experience.
- Supported a smoother journey from local search to appointment booking.
Results & Key Performance Metrics
85% Increase in Organic Traffic Over Six Months
Organic traffic increased consistently over a six-month period, growing from a baseline index of 100 in Month 1 to an index of 185 by Month 6.
75% Growth in Online Appointment Bookings
Improvements to the booking journey, call-to-action placements and mobile experience supported growth in online appointment bookings.
Conclusion
Through a data-driven approach, we successfully positioned UrgentDent as a leading dental service provider in Indiana.
By leveraging SEO, performance marketing, content strategies and website optimisation, we not only boosted brand awareness but also significantly increased leads and foot traffic.
The integrated digital marketing strategy helped improve search visibility, website engagement, advertising performance and online appointment bookings.