UrgentDent

01 / Client Overview

Client Overview

UrgentDent, established in 2016, operates premier dental clinics in Munster and Merrillville, Indiana. With a commitment to top-tier dental care, UrgentDent sought to enhance brand awareness, generate more leads, and increase clinic footfall.

Our comprehensive digital marketing strategy played a pivotal role in achieving these goals through SEO, website optimisation, content marketing, performance campaigns and local search optimisation.

02 / Objectives

Key Objectives

Increase brand awareness and online visibility.
Generate more qualified leads for dental services.
Improve search engine rankings for dental-related keywords.
Improve website engagement and conversion opportunities.
Strengthen local search visibility and increase clinic footfall.

03 / Services Provided

Services Provided

01 / SEO Strategy & Execution

Improving search visibility for dental and emergency care searches

Optimised more than 200 keywords related to dental services and emergency dental care.
Implemented on-page and off-page SEO strategies to improve search engine rankings.
Improved website structure, meta descriptions and content relevancy to support organic visibility.

Google Search Rankings — 120+ Keywords in Top 10 Positions

Google search ranking highlights:

120+ keywords ranked in the top 10 positions.
45 keywords ranked in positions 1–3.
55 keywords ranked in positions 4–7.
20 keywords ranked in positions 8–10.

02 / Website Design & Development

Improving the website experience and conversion journey

Revamped the website to improve user experience and mobile responsiveness.
Integrated an appointment booking system to simplify scheduling.
Optimised website speed and technical SEO to support a better user experience and reduce bounce rates.

Website Engagement — 60% Increase in Session Duration

Key website improvements:

60% increase in session duration.
40% reduction in bounce rate.
Improved content quality and website speed.
Better user engagement across the website.
Improved appointment booking experience.

03 / Content Marketing & Performance Campaigns

Creating relevant content and improving campaign performance

Developed informative blog content targeting dental care queries.
Created engaging social media content to increase brand interaction.
Launched Google Search Ads targeting high-intent dental keywords.
Optimised campaign performance to improve return on ad spend.

Organic Traffic Growth — 85% Increase Over Six Months

Organic traffic performance:

Organic traffic increased by 85% over six months.
Traffic grew consistently month-over-month.
Starting from a baseline index of 100 in Month 1, organic traffic reached an index of 185 by Month 6.

Google Ads Performance — 3.5X Return on Ad Spend

Google Ads performance:

Campaign optimisation helped improve performance from breaking even to achieving 3.5X ROAS.
Campaigns focused on high-intent dental service keywords.
Performance improvements supported more efficient advertising investment.

04 / Google Local Listing Optimisation

Improving local visibility and appointment opportunities

Optimised Google Business Profiles for both clinic locations.
Encouraged customer reviews to improve credibility and local search visibility.
Implemented local SEO tactics to drive more relevant local traffic.
Improved the online booking journey to support appointment conversions.

UrgentDent leads and appointment bookings

Leads & Appointment Bookings — 75% Growth in Online Bookings

Local optimisation and booking improvements:

75% growth in online appointment bookings.
Optimised the booking process to reduce form abandonment.
Added strategic call-to-action placements.
Improved the mobile booking experience.
Supported a smoother journey from local search to appointment booking.

04 / Results

Results & Key Performance Metrics

Organic Traffic Growth

85% Increase in Organic Traffic Over Six Months

Organic traffic increased consistently over a six-month period, growing from a baseline index of 100 in Month 1 to an index of 185 by Month 6.

Lead Generation & Appointment Bookings

75% Growth in Online Appointment Bookings

Improvements to the booking journey, call-to-action placements and mobile experience supported growth in online appointment bookings.

120+ Keywords in Top 10 Positions

45 Keywords in Positions 1–3

60% Increase in Session Duration

40% Reduction in Bounce Rate

85% Organic Traffic Growth

3.5X Google Ads ROAS

75% Growth in Online Bookings

6 Months of Performance Growth

05 / Conclusion

Conclusion

Through a data-driven approach, we successfully positioned UrgentDent as a leading dental service provider in Indiana.

By leveraging SEO, performance marketing, content strategies and website optimisation, we not only boosted brand awareness but also significantly increased leads and foot traffic.

The integrated digital marketing strategy helped improve search visibility, website engagement, advertising performance and online appointment bookings.

Munster Behaviour Clinic

01 / Client Overview

Client Overview

Munster Behavioral Health is a premier mental health care provider committed to offering compassionate and personalised care to individuals, families, adolescents and children struggling with mental health and substance abuse challenges.

With a mission to increase access to quality mental health services, Munster Behavioral Health has established itself as a trusted name in the community.

02 / Objectives

Key Objectives

Increase brand awareness and online visibility.
Generate qualified leads for mental health services.
Improve local search rankings for targeted keywords.
Drive higher engagement and website traffic.
Optimise Google Business Profile to enhance clinic footfall.

03 / Services Provided

Services Provided

01 / SEO Strategy & Execution

Improving search visibility for high-intent healthcare searches

Conducted in-depth keyword research and optimised for over 200+ high-intent keywords related to mental health services.
Improved on-page SEO, meta tags and schema markup to support search rankings.
Implemented content clusters focusing on therapy services, mental wellness tips and FAQs to drive engagement.

Munster Behavioral Health keyword rankings

Keyword Rankings — 200+ Keywords on the First Page of Google

Keyword ranking highlights:

32% of keywords in the top 3 positions.
68% of keywords in positions 4–10.
Ranking for high-intent keywords such as “mental health therapist near me”, “anxiety treatment” and “depression counselling”.
Most valuable keywords moved into high-ranking positions.

02 / Website Redesign & Optimisation

Improving the website experience and conversion journey

Revamped the website structure with an intuitive UI/UX to improve navigation and conversion rates.
Implemented fast-loading pages and mobile responsiveness to enhance user experience.
Integrated appointment scheduling features for smoother patient enquiries.

Munster Behavioral Health website conversion rate improvement

Website Conversion Rate — 78% Improvement

Key website improvements:

Simplified the appointment booking process with fewer form fields.
Added clearer service information and practitioner profiles.
Improved mobile responsiveness for on-the-go access.
Improved page load speed by 65%.
Steady improvement over six months, with a significant jump in June.

03 / Content Marketing Approach

Creating useful content to support discovery and trust

Published weekly blog articles covering mental health topics, therapy options and success stories.
Developed downloadable resources such as mental health guides and self-help tools to engage visitors.
Leveraged patient testimonials to build credibility and trust among potential clients.

Munster Behavioral Health website traffic growth

Website Traffic Growth — 135% Increase in Six Months

Content performance:

Consistent monthly growth with accelerated gains in May and June.
Top-performing content included “Signs of Anxiety in Children” and “Therapy Types Explained”.
85% increase in organic traffic from blog content.
3.5-minute average time spent on blog articles.

04 / Performance Marketing & Google Ads

Improving paid search efficiency and enquiry opportunities

Launched Google Search Ads targeting high-converting mental health service keywords.
Implemented retargeting campaigns to re-engage website visitors and increase appointment bookings.
Optimised ad copy and landing pages to improve click-through and conversion rates.

Munster Behavioral Health Google Ads performance

Google Ads Performance — 3.5X Improved CTR and 40% Lower CPA

Optimisation strategies:

A/B testing of ad copy and headlines.
Targeted ad extensions highlighting services and credentials.
Dayparting to focus budget on high-conversion periods.
Refined audience targeting by demographics and interests.
250% increase in CTR while reducing CPA by 40%.

05 / Google Business Profile Optimisation

Improving local visibility and clinic visits

Optimised business listings with updated service descriptions, images and customer reviews.
Managed online reputation by responding to patient queries and encouraging positive reviews.
Increased local search visibility, supporting higher in-person visits and enquiries.

Munster Behavioral Health clinic footfall growth

Clinic Footfall — 120% Increase in Clinic Visits

Local optimisation impact:

Steady month-over-month growth in physical clinic visits.
Ranking in the top 3 for “mental health services near me” searches.
120% increase in direction requests from Google Maps.
98% increase in phone calls from Google Business Profile.

04 / Results

Results & Key Performance Metrics

Lead Generation

95% Increase in Patient Inquiries Quarter-over-Quarter

Lead Generation — 95% Increase Quarter-over-Quarter

Patient inquiries increased by 95% from Q1 to Q2, demonstrating the cumulative effect of the multi-channel digital marketing approach. This increase shows how the strategies gained momentum over time.

135% Website Traffic Increase

200+ Keywords on First Page

95% Increase in Patient Inquiries

120% Clinic Footfall Increase

78% Conversion Rate Improvement

40% Reduction in CPA

05 / Conclusion

Conclusion

Through a strategic digital marketing approach, Munster Behavioral Health experienced significant growth in online visibility, patient inquiries and clinic footfall.

The combination of SEO, performance marketing, content strategy and local optimisation enabled the organisation to reach and support more individuals in need of mental health services.

This case study demonstrates the value of an integrated digital marketing strategy in strengthening healthcare brands and increasing accessibility to essential services.