Munster Behaviour Clinic

Improving search visibility for high-intent healthcare searches

• Conducted in-depth keyword research and optimised for over 200+ high-intent keywords related to mental health services.
• Improved on-page SEO, meta tags and schema markup to support search rankings.
• Implemented content clusters focusing on therapy services, mental wellness tips and FAQs to drive engagement.

Keyword Rankings — 200+ Keywords on the First Page of Google

Keyword ranking highlights:

• 32% of keywords in the top 3 positions.
• 68% of keywords in positions 4–10.
• Ranking for high-intent keywords such as “mental health therapist near me”, “anxiety treatment” and “depression counselling”.
• Most valuable keywords moved into high-ranking positions.

Improving the website experience and conversion journey

• Revamped the website structure with an intuitive UI/UX to improve navigation and conversion rates.
• Implemented fast-loading pages and mobile responsiveness to enhance user experience.
• Integrated appointment scheduling features for smoother patient enquiries.

Website Conversion Rate — 78% Improvement

Key website improvements:

• Simplified the appointment booking process with fewer form fields.
• Added clearer service information and practitioner profiles.
• Improved mobile responsiveness for on-the-go access.
• Improved page load speed by 65%.
• Steady improvement over six months, with a significant jump in June.

Creating useful content to support discovery and trust

• Published weekly blog articles covering mental health topics, therapy options and success stories.
• Developed downloadable resources such as mental health guides and self-help tools to engage visitors.
• Leveraged patient testimonials to build credibility and trust among potential clients.

Website Traffic Growth — 135% Increase in Six Months

Content performance:

• Consistent monthly growth with accelerated gains in May and June.
• Top-performing content included “Signs of Anxiety in Children” and “Therapy Types Explained”.
• 85% increase in organic traffic from blog content.
• 3.5-minute average time spent on blog articles.

Improving paid search efficiency and enquiry opportunities

• Launched Google Search Ads targeting high-converting mental health service keywords.
• Implemented retargeting campaigns to re-engage website visitors and increase appointment bookings.
• Optimised ad copy and landing pages to improve click-through and conversion rates.

Google Ads Performance — 3.5X Improved CTR and 40% Lower CPA

Optimisation strategies:

• A/B testing of ad copy and headlines.
• Targeted ad extensions highlighting services and credentials.
• Dayparting to focus budget on high-conversion periods.
• Refined audience targeting by demographics and interests.
• 250% increase in CTR while reducing CPA by 40%.

Improving local visibility and clinic visits

• Optimised business listings with updated service descriptions, images and customer reviews.
• Managed online reputation by responding to patient queries and encouraging positive reviews.
• Increased local search visibility, supporting higher in-person visits and enquiries.

Clinic Footfall — 120% Increase in Clinic Visits

Local optimisation impact:

• Steady month-over-month growth in physical clinic visits.
• Ranking in the top 3 for “mental health services near me” searches.
• 120% increase in direction requests from Google Maps.
• 98% increase in phone calls from Google Business Profile.

95% Increase in Patient Inquiries Quarter-over-Quarter

Lead Generation — 95% Increase Quarter-over-Quarter

Patient inquiries increased by 95% from Q1 to Q2, demonstrating the cumulative effect of the multi-channel digital marketing approach. This increase shows how the strategies gained momentum over time.